How To Do Local Affiliate Marketing

by Abhigyan

Are you tired of fighting for scraps in the crowded world of online affiliate marketing?

Are you searching for affiliate programs that have low competition and yet generate high revenue?

Do you want to earn bigger commissions while helping real businesses in your community? 

If so, local affiliate marketing might be the perfect solution for you. 

Let’s explore what local affiliate marketing is, why it’s a great opportunity, and how you can get started.

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Local affiliate marketing is when you promote products and services from businesses in a specific area, like your neighborhood, city, or state. 

Instead of promoting stuff from big online stores like Amazon or Clickbank, you work with local shops, restaurants, and service providers to help them get more customers.

Many local businesses are eager to invest in acquiring new customers but often struggle with online marketing.

As a local affiliate marketer, your role is to connect with these businesses and provide your marketing expertise. Typically, this involves delivering high-quality leads in exchange for a commission.

Why Choose Local Affiliate Marketing?

There are several reasons why local affiliate marketing is awesome. First, there’s less competition, so you have a better chance of success. 

Second, local businesses often pay higher commissions per customer than big online stores. 

Third, your work directly benefits local business owners and your community. 

Fourth, it’s usually easier to show up in local search results than national ones. 

Lastly, if you use online ads, they often cost less for local searches.

When I used to work as a freelance web developer for local clients, I found that many local businesses struggle with online marketing.

Small business owners said that keeping up with technology is one of their biggest marketing challenges.

This is where you come in. You can solve their problems by offering them your expertise in lead generation as an affiliate, and negotiate your commissions rate.

You might be already aware that local SEO is usually easier than broader SEO. For instance, “car insurance” is very competitive, but “car insurance in Sedona” is much less so, making it easier to rank for.


Furthermore, local search CPC are usually cheaper than global search CPC, leading to higher conversion rates.

So if like PPC ads, the chances are high that your ROI is more effective in case of local affiliate marketing.

Local affiliate marketing also allows you to upsell additional services to satisfied clients.

Once you provide high-quality leads, you can offer extra services like website building, conversion rate optimization, and nurtured leads.

This can increase your earnings and help you grow your business.

Now that you know why local affiliate marketing is great, let’s look at how to do it step by step.

Step 1: Choose Your Niche And Location

First, you need to decide what kind of businesses you want to work with and where. Pick a niche you’re interested in or know something about. 

This could be restaurants, car repair shops, dentists, or any local service. Start with your own city or a nearby area you’re familiar with. 

Look for businesses that people often search for online, like “best pizza in [city name]” or “emergency plumber near me.”

Step 2: Find Local Businesses To Partner With

Now that you’ve chosen your niche and location, it’s time to find businesses to work with. Use Google Maps to search for businesses in your chosen niche and area. 

Check local business directories and review sites like Yelp. Ask friends and family for recommendations. 

Visit local business networking events or chambers of commerce meetings. Make a list of potential partners. 

Aim for at least 10-20 businesses to start with.

Step 3: Research The Businesses

Before you approach any business, do some homework. Visit their website (if they have one) and social media pages. 

Read online reviews to see what customers say about them. If possible, try their product or service yourself. 

Check if they’re already doing any online marketing. This research will help you understand the business better and show them you’re serious when you reach out.

Step 4: Prepare Your Pitch

Now it’s time to create a pitch to explain how you can help these businesses. Introduce yourself and explain what local affiliate marketing is. 

Show how you can bring them new customers through online marketing. Explain that they only pay when you bring them actual leads or customers. 

Offer to track everything so they can see the results. Keep your pitch simple and focus on how you’ll help their business grow.

Step 5: Contact The Businesses

With your pitch ready, it’s time to reach out to the businesses on your list. 

You can visit in person (this often works best for local businesses), call them on the phone, send an email, or connect on social media. 

Whichever method you choose, be polite, professional, and ready to explain your ideas clearly.

Step 6: Negotiate The Deal

If a business is interested, you’ll need to work out the details of your partnership. 

Discuss the commission structure: Will you get paid per lead (like a phone call or email) or per sale? Agree on the payment amount: How much will you earn for each lead or sale? 

Decide on a payment schedule: How often will you get paid (weekly, monthly, etc.)? 

Establish a tracking method: How will you prove that you sent them customers? 

Set a contract length: How long will your agreement last? 

Be prepared to start with a trial period to prove yourself. Once you show results, you can negotiate better terms.

Step 7: Set Up Your Marketing Tools

To succeed in local affiliate marketing, you’ll need some basic tools. Create a website or blog focused on your local niche. 

Set up social media accounts on platforms like Facebook, Instagram, and Twitter. Get email marketing software to stay in touch with your audience. 

Find a way to track leads, such as unique phone numbers or contact forms. 

You don’t need to be a tech genius, but you should be comfortable using these tools or be willing to learn.

Step 8: Create Great Content

Content is key to attracting potential customers. Write blog posts about local topics related to your niche. 

Create videos showcasing local businesses or answering common questions. 

Share photos and updates on social media. Write reviews of local products or services. 

Always focus on providing value to your audience. 

The more helpful your content is, the more likely people are to trust your recommendations.

Step 9: Optimize For Local SEO

Search Engine Optimization (SEO) is super important for local affiliate marketing. Use location-based keywords in your content (e.g., “best pizza in Chicago”). 

Create separate pages or posts for different neighborhoods or suburbs. Get your website listed in local online directories. 

Encourage satisfied customers to leave reviews on Google, Yelp, and other platforms. 

Good local SEO will help more people find your content when they’re searching for local businesses.

Step 10: Track and Measure Your Results

To succeed in local affiliate marketing, you need to know what’s working and what isn’t. Keep track of how many leads or sales you generate for each business. 

Figure out which marketing channels (SEO, social media, etc.) are most effective. Monitor your income and expenses closely. 

Use this data to improve your strategies and show your business partners the value you’re providing.

Step 11: Provide Excellent Service

Remember, your success depends on the success of the local businesses you work with. Always communicate regularly with your business partners. 

Deliver high-quality leads or customers consistently. Be honest and transparent about your results. 

Look for ways to improve and add more value to your partnerships. 

Happy business partners are more likely to keep working with you and may even recommend you to other local businesses.

Local Affiliate Marketing Challenges

Local affiliate marketing isn’t always easy. You might face businesses that don’t understand online marketing. 

In this case, be patient and explain things simply. Show examples of success stories to help them understand the potential. 

You might also encounter issues with low-quality leads. Work on improving your targeting and content to attract better-qualified prospects. 

Tracking issues can be frustrating, so invest in reliable tracking tools and be transparent with your partners about how you measure results. 

Sometimes, results may be slow to come. Set realistic expectations and focus on building long-term relationships with businesses. 

Lastly, local market conditions can change quickly. Stay flexible and be ready to adapt your strategies as needed.

Success Stories To Inspire You

While you might not become a billion-dollar company, there are many successful local affiliate marketers out there. Some even grew into large businesses.

For example, Zomato earns money by selling ads to local restaurants, which get a special Zomato phone number to track calls. This is a form of local affiliate marketing combined with local advertising. is a large directory of practicing lawyers in the U.S. Consumers can use it for free to find lawyers by region and specialty. 

Nolo makes money by directing leads to local lawyers and selling premium profiles, blending affiliate marketing and advertising. brings the traditional Yellow Pages online, listing businesses in each city. offers detailed information on cars from various brands. When you find a car available near you, you can fill out a form with your contact details. then sends this information to a local dealer, who follows up with you. The site makes money by selling leads to local businesses.

Final Thoughts On Local Affiliate Marketing

Local affiliate marketing offers a fantastic opportunity to earn good money while helping businesses in your community. 

It might take some time and effort to get started, but the rewards can be significant. 

Remember to choose a niche and location you’re passionate about, build strong relationships with local businesses, create valuable content for your audience, and focus on providing excellent service and results. 

With persistence and hard work, you can become a successful local affiliate marketer. 

So why not give it a try? Your next big opportunity might be right in your own backyard!


1. How to drive traffic to local affiliate marketing offers?

You can use any of the listed methods mentioned in this article to drive traffic to your local affiliate marketing deals.

2. How is local affiliate marketing different from traditional affiliate marketing?

Local affiliate marketing focuses on promoting businesses within a specific area, while traditional affiliate marketing often involves promoting products or services globally.

3. How much can I earn from local affiliate marketing?

Earnings vary, but local businesses often pay higher commissions than large online retailers. Your income will depend on factors like your niche, the number of partnerships, and your marketing efforts.

4. Do I need a website to start local affiliate marketing?

While not absolutely necessary, having a website helps establish credibility and provides a platform to showcase local businesses and create content.

5. How do I find local businesses to partner with?

You can find potential partners through Google Maps, local business directories, networking events, and recommendations from friends and family.

6. What skills do I need for local affiliate marketing?

Key skills include basic digital marketing knowledge, content creation, communication, negotiation, and the ability to build relationships with local business owners.

7. How do I track leads and sales in local affiliate marketing?

You can use unique phone numbers, contact forms, or specialized tracking software to monitor the leads and sales you generate for local businesses.

8. Can I do local affiliate marketing part-time?

Yes, many people start local affiliate marketing as a part-time venture and grow it over time as they build more partnerships and improve their marketing strategies.


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Abhigyan Mahanta

Abhigyan Mahanta

Hi! I’m Abhigyan, a passionate remote web developer and writer with a love for all things digital. My journey as a remote worker has led me to explore the dynamic landscape of remote companies. Through my writing, I share insights and tips on how remote teams can thrive and stay connected, drawing from my own experiences and industry best practices. Additionally, I’m a dedicated advocate for those venturing into the world of affiliate marketing. I specialize in creating beginner-friendly guides and helping newbie affiliates navigate this exciting online realm.

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