MailerLite Review (Jun, 2025): Can It Grow Your Email List?
by Abhigyan
Email marketing has become one of the most effective ways to reach an audience and build long-term relationships with customers.
But picking the right tool for the job can feel like sorting through an endless stack of similar promises.
MailerLite is one of those platforms that catches your attention with its clean interface and straightforward pricing, but does it actually deliver where it matters?
In this review, you’ll get a clear look at what using MailerLite feels like from a day-to-day perspective.
From setting up a campaign to managing subscribers and exploring automation, this article walks through the experience without getting lost in technical jargon or glossing over the parts that might slow you down.
Whether you’re sending your first newsletter or switching from another service, MailerLite claims to offer the tools you need with fewer headaches.
The question is, how well does it live up to that claim?
Let’s find out.
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1. Email Marketing Tools
MailerLite takes the pressure off with email marketing by giving you tools that are both effective and considerate.
When it comes to pop-ups and forms, this platform doesn’t push you into creating something loud or intrusive.
Instead, it allows you to craft subtle, stylish pop-ups that align with your branding.
The design options are flexible, so you can set up pop-ups that feel like a natural part of your website.
If you’ve been juggling different tools to create landing pages and collect leads, MailerLite simplifies everything by offering a built-in landing page builder.
You can design beautiful, branded landing pages using advanced layout features, all without needing to jump between platforms.
This lets you maintain consistency in your brand voice while streamlining your entire marketing process.
There’s also a website builder that complements the landing page tool, giving you the flexibility to grow your digital presence from a single workspace.
The newsletter builder stands out as one of the most enjoyable tools on the platform. Its drag and drop editor lets you take control of the creative process.
With this, you can build email campaigns that actually look like your brand. Instead of forcing you into rigid templates, it gives you room to design freely.
The result is a campaign that feels less like an ad and more like a conversation with your audience.
To make life easier, MailerLite comes with over seventy content blocks that slot right into your newsletters or landing pages.
These blocks include everything from surveys and countdown timers to image carousels and signature lines.
You can also add quizzes to your emails to collect feedback or engage your readers with something a little different.
2. Email Automation
MailerLite makes email automation feel more personal and purposeful.
You can set up smart workflows that take your subscribers through a journey without requiring constant input.
For example, someone who just signed up can automatically receive a welcome message, followed by a series of helpful emails.
These workflows help you build relationships by sending relevant messages based on each subscriber’s behavior.
Triggers are where the automation really starts to shine. You can configure messages to go out when someone clicks a link, fills out a form or joins a specific group.
This level of precision means your subscribers are always getting content that matches their level of interest.
If someone clicks on a product link in an email, for example, you can automatically follow up with more information or a discount offer.
You can even trigger an email when a specific field in the subscriber’s profile gets updated.
Life event triggers offer another layer of personalization. By collecting key dates like birthdays or anniversaries, you can schedule messages that feel thoughtful and timely.
These small gestures go a long way in building loyalty.
Additionally, you can use date-matching triggers for events like free trial expirations or special offers, keeping your communication relevant without needing to track these dates manually.
For those who want to push automation even further, multi-trigger workflows let you set up several conditions for a single email sequence.
This gives you multiple ways to bring someone into the same campaign, allowing for a more dynamic and adaptive experience.
You can also run A/B tests within these automations to test subject lines, content or send times.
It helps you discover what works best and fine-tune your approach based on real engagement.
3. Newsletter Editors
MailerLite’s newsletter editors bring design flexibility into focus. If you’ve ever struggled with rigid templates or uninspiring tools, this platform offers a refreshing change.
The drag and drop editor lets you build emails like you’re laying out a collage. Pick a block, move it into place and customize it to fit your message.
It’s intuitive and fun, making you feel in control even if design isn’t your strong suit.
For users who prefer more classic or personal styles, there’s a rich-text editor.
This option supports plain-text messages but still offers the formatting freedom you need to add quotes, links, videos or styled text.
It’s a perfect choice when you want to speak directly to your readers without a heavily designed layout getting in the way.
This approach keeps things feeling natural and relatable, while still maintaining a polished look.
For designers or developers who like to write their own code, the HTML editor opens the door to complete customization.
You can write or paste in your own HTML and tweak every element to match your vision.
The real-time preview lets you see how your email looks while you work, and the built-in CSS inliner ensures that your styles show up properly across all email clients.
You can even import custom code and use variables to personalize content at scale.
MailerLite adds thoughtful touches to the editing experience, such as undo functionality, version tracking and preview mode.
You can test how your email will appear on different devices before you send it, reducing the risk of embarrassing formatting issues.
You also get tools like inline text editing and dynamic content blocks, which let you tailor certain sections to specific segments of your audience.
The result is a well-crafted email that feels personal and relevant to each subscriber.
4. Transaction Emails
MailerLite’s transactional email feature is built to handle time-sensitive messages like password resets, order confirmations, and shipping notifications.
These emails are triggered automatically by specific user actions and are essential for maintaining a seamless customer experience.
They carry important, often personal information, so it’s crucial that they arrive quickly and reliably.
That’s where MailerLite’s dependable infrastructure and delivery expertise come into play.
The email API offered by MailerLite is a powerful tool for developers looking to build customized, high-performance integrations.
It supports a wide range of features including custom templates, advanced tracking, and inbound email routing.
With SDKs available for popular programming languages, development teams can get up and running quickly without having to build everything from scratch.
The flexibility of this system makes it easy to fine-tune email functionality to suit any business case.
MailerLite doesn’t stop at API-level integration. For those looking for a more plug-and-play option, the platform provides SMTP relay functionality.
Simply input your server credentials, and you’re ready to send.
It supports integration with popular platforms like WordPress, WooCommerce, and Magento, which allows you to implement transactional email sending without needing advanced technical knowledge.
Each domain can have up to five SMTP users, giving your team the flexibility to manage workflows efficiently.
Templates are another area where MailerLite shines. You can choose from a gallery of professionally designed layouts tailored for transactional messaging.
These templates can be customized using a drag-and-drop editor, rich-text options, or HTML if you’re comfortable with code.
This means designers and marketers can collaborate easily with developers without needing to rely on outside tools.
From dynamic content insertion to precise formatting, MailerLite helps your transactional emails look polished and perform well.
5. Drag & Drop Website Builder
MailerLite’s website builder makes it remarkably easy to bring your ideas online, whether you’re launching a blog, promoting a product, or selling digital goods.
It starts with an intuitive drag-and-drop interface that allows anyone to build custom layouts using a variety of content blocks.
You can add text, images, buttons, forms, and more—all without writing a single line of code.
The builder is designed to help you create something professional-looking in less time than you’d expect.
To make your website more engaging, MailerLite includes interactive elements like quizzes, surveys, and animated content.
These features are designed to hold a visitor’s attention and encourage them to explore further.
The platform also allows you to add personal touches like custom icons, photos, and animated effects, helping your brand personality come through clearly.
You can even use the built-in photo editor to adjust images right inside the platform, saving time and avoiding the need for third-party tools.
MailerLite also supports advanced features like custom domain publishing, SSL security, and unlimited storage and visitors.
That means your website can grow with your business without incurring additional fees for traffic or space.
Once you’re ready to publish, the process is straightforward and gives you peace of mind.
You maintain full control over your design, content, and user experience from start to finish.
What really sets the builder apart is its seamless connection to MailerLite’s other tools.
You can embed forms, activate pop-ups, and integrate with email marketing features without switching platforms.
It even supports e-commerce with product blocks and Stripe integration, allowing you to sell digital or physical products without paying extra transaction fees beyond what Stripe charges.
6. Landing Page Builder
MailerLite’s landing page builder is crafted to help you create pages that do more than just look good—they convert.
The process begins with AI-powered page generation that lets you launch ideas quickly.
You can give the system a prompt and receive a fully built landing page tailored to your goals.
From there, you can edit everything to match your brand style, layout preferences, and messaging.
Customization is both deep and easy. MailerLite provides over 70 pre-designed content sections that you can mix and match to create unique pages.
These sections cover everything from hero banners and calls to action to testimonials and surveys.
You can save your most effective sections and reuse them on future pages, helping you stay efficient while maintaining consistency in your campaigns.
Every landing page can be styled to reflect your brand with just a few clicks. You can set global design settings that apply to colors, fonts, and spacing.
You can also publish pages under a custom domain for a more professional look.
The platform offers tools like SEO optimization, Google Analytics integration, and heatmap tracking to give you insights into how your visitors interact with each page.
MailerLite doesn’t stop at just the design. It helps you turn those visitors into subscribers or customers with built-in pop-ups, countdown timers, and product blocks.
You can automate lead magnet delivery, follow up with targeted email sequences, and personalize emails based on user behavior.
With support for A/B testing and custom HTML injections, you’re equipped to optimize every landing page to perform its best.
7. Email Signup Forms
Email signup forms are one of the most vital tools for growing your subscriber list.
MailerLite gives you the flexibility to create forms that truly reflect your brand’s style.
You can design embedded forms or eye-catching pop-ups that naturally blend into your website’s look and feel.
Whether you want to build an audience from scratch or improve your existing signup flow, these tools are designed to turn casual visitors into loyal subscribers.
You don’t need any technical experience to make it work. The builder is intuitive and packed with design options that let you control every detail.
Beyond simple forms, you can also build entire landing pages with embedded signup forms. These pages can be tailored to match any campaign or promotion.
MailerLite includes responsive templates that automatically adjust to any screen size, ensuring a smooth user experience on mobile and desktop.
The drag and drop editor makes it simple to place content blocks exactly where you want them.
You can add videos, images, countdowns or testimonials to increase engagement and drive more signups.
All of these forms are fully customizable so they align with your existing website and branding.
You can modify the fonts, colors, backgrounds and button styles so everything feels cohesive.
Even the success messages can be personalized, giving your subscribers a more pleasant experience right from the start.
You don’t have to compromise on design or settle for generic forms that don’t represent your brand identity. Everything can be adjusted to match your vision.
MailerLite also makes sure your forms meet important compliance standards.
With built-in GDPR tools, you can easily include consent checkboxes and permissions in your pop-ups and embedded forms.
This helps keep your European contacts organized and safe. Plus, you can segment new subscribers as they come in based on how they opt in or which form they used.
Add hidden fields or give people the ability to choose what kind of emails they want to receive right at the moment they sign up.
This extra layer of customization keeps your list clean and improves long-term engagement.
8. MailerCheck - Email Verifier
Managing the quality of your email list is just as important as collecting new leads. That’s where MailerCheck comes in.
It gives you a smart, simple way to verify email addresses and protect your list from errors and bounces.
You can upload your full list in one go or check individual email addresses on the fly.
MailerCheck analyzes each email to see if it’s valid and safe to send to, helping you maintain a clean list and boost your chances of hitting the inbox.
The verification process is flexible enough to match your workflow. If you’re dealing with a large database, the bulk upload feature makes it easy to scan thousands of contacts at once.
You can also verify new emails instantly with the real-time API, which catches bad addresses before they even make it into your system.
This kind of instant protection is especially useful for forms and landing pages where typos and fake signups can slip through.
By stopping bad emails at the source, you prevent issues that would hurt your deliverability down the road.
MailerCheck doesn’t just label emails as good or bad. It provides detailed insights into common issues that affect your list.
You’ll see if addresses are disposable, role-based or tied to full inboxes. It even flags syntax errors and typos so you know exactly where corrections are needed.
For emails that belong to catch-all domains, the tool helps you decide whether it’s worth sending to them.
These insights give you more control over your campaign strategy and prevent wasteful sends.
Keeping your list healthy with verified contacts improves your sender reputation and saves you money.
Fewer bounces mean better engagement and lower costs since most email platforms charge based on your subscriber count.
MailerCheck also includes blocklist and domain monitoring features. You can see if your sending IP has landed on any known blocklists and take action quickly if it has.
The platform includes DMARC reporting as well, giving you visibility into domain usage and helping you guard against phishing or spoofing attempts that can damage your credibility.
9. Selling Digital Products
With MailerLite, selling digital products becomes a streamlined process that you can manage without needing multiple tools.
You can build pages, connect payments and launch your sales campaign all from a single dashboard.
This all-in-one system lets creators, freelancers and entrepreneurs bring their products to market without hiring developers or juggling different platforms.
Everything you need to start earning revenue is already built in.
You can start by picking one of the ecommerce templates designed to showcase digital goods.
Once you connect your Stripe account, you’ll have access to a wide variety of design blocks to build a product page that looks polished and inviting.
You can add descriptions, images, testimonials and timers to build excitement.
With just a few clicks, your page is ready to launch, and you can start accepting payments immediately.
MailerLite also helps you promote your digital products with built-in marketing tools.
Use email campaigns, pop-ups and social media to drive traffic to your product page.
You can test different headlines and layouts using A/B testing, then refine your message based on the results.
Analytics give you a clear picture of what’s working, helping you optimize your campaigns for better conversions and higher revenue.
Once someone buys your product, the delivery process is handled automatically. Files are sent out right away, and payment tracking is updated in your dashboard.
After that, you can use follow-up emails to keep your customers engaged, offer discounts or upsell related products.
This helps turn one-time buyers into repeat customers.
MailerLite’s automation tools make it easy to maintain contact, send surveys or share limited-time offers that bring people back to your site again and again.
With payments accepted in over 135 currencies, your market isn’t limited to any one region. You can sell to anyone, anywhere.
MailerLite Pricing Plans
MailerLite offers a thoughtful range of pricing plans designed to grow alongside your business needs, from solo entrepreneurs just starting out to established enterprises managing massive subscriber lists.
The Free plan provides an excellent entry point for newcomers to email marketing.
You can manage up to 1,000 subscribers while sending 12,000 monthly emails, which is quite generous for a no-cost option.
The plan includes essential features like their drag and drop editor, email automation builder, and basic website functionality with 10 landing pages.
You’ll also get access to comparative reporting and signup forms with pop-ups, plus 30 days of email and chat support to help you get started.
For growing businesses ready to expand their reach, the Growing Business plan at $9 per month (or $108 annually) supports up to 500 subscribers with unlimited monthly emails.
This tier opens up exciting possibilities with features like selling digital products directly through your emails, unlimited templates for creative flexibility, and dynamic email capabilities that personalize content for each recipient.
The plan also includes campaign auto-resend functionality, multivariate testing to optimize your campaigns, and unlimited websites and blogs alongside unlimited landing pages.
You’ll have access to an unsubscribe page builder and dedicated email support around the clock.
The Advanced plan represents the sweet spot for serious marketers at $18 monthly (or $216 yearly for up to 500 subscribers).
Marked as the “Best value” option, this plan includes everything from the Growing Business tier plus powerful advanced features.
Smart sending technology optimizes delivery times, while Facebook integration streamlines your social media marketing efforts.
You’ll gain access to a custom HTML editor for complete design control, promotion pop-ups to boost engagement, and enhanced automation capabilities that can handle complex customer journeys.
Additional perks include a preference center for subscriber management, an AI writing assistant to help craft compelling content, partner discounts, and unlimited user seats with live chat and email support available 24/7.
For larger organizations with substantial subscriber bases exceeding 100,000, the Enterprise plan provides custom solutions through direct consultation.
This premium tier includes unlimited user seats, a dedicated success manager to guide your strategy, comprehensive onboarding and training sessions, round-the-clock live chat and email support, dedicated IP and deliverability consultation for optimal inbox placement, and account audits with performance improvement recommendations.
Each paid plan comes with a 30-day free trial, allowing you to explore premium features risk-free before committing.
The yearly billing option saves you 10% compared to monthly payments, making it an attractive choice for businesses planning their long-term email marketing strategy.
MailerLite Use Cases
1. E-Commerce
MailerLite gives e-commerce businesses the tools to build relationships with customers and increase sales without needing to spend hours coding or designing.
Connecting your store takes only a few minutes thanks to seamless integrations with popular platforms like Shopify, WooCommerce, and Stripe.
Once the connection is in place, your customer data syncs automatically, allowing you to start creating targeted email campaigns based on shopping behavior right away.
Designing emails becomes fast and engaging with MailerLite’s drag and drop editor.
You can add product boxes that pull images, descriptions, and prices directly from your store, helping you showcase your inventory without extra work.
Countdown timers and other interactive elements help drive urgency and boost conversions.
These tools allow you to build emails that aren’t just informative, but persuasive.
Automation is where MailerLite truly helps e-commerce businesses scale.
You can set up workflows triggered by specific behaviors like purchases, abandoned carts, or page visits.
These workflows help you stay in touch with customers at key moments.
Personalization takes your emails even further. You can use dynamic content to recommend products based on browsing habits or purchase history.
Add the recipient’s name or location to make the message feel one-on-one.
This attention to detail increases engagement and encourages repeat purchases, helping you turn occasional shoppers into loyal customers.
2. Small Businesses
For small business owners juggling a dozen tasks at once, MailerLite provides an easy way to grow your audience and stay connected with your customers.
The platform makes it simple to create landing pages, email campaigns, and pop-ups that help attract new leads.
With templates built for businesses in all kinds of industries, getting started doesn’t require any design experience or coding knowledge.
Using the drag and drop editor, you can build custom emails from scratch or start with one of the 100 professionally-designed templates.
Each block is customizable, and features like the free image library and AI writing assistant speed up your workflow.
Small business owners often need to move quickly, and MailerLite makes that possible without sacrificing quality.
Automation features help ensure your outreach stays consistent.
You can schedule welcome emails, birthday messages, or follow-ups based on subscriber actions.
With templates available for different types of automation, getting started is easy.
These automations free up your time while maintaining a strong customer presence that can lead to more conversions.
Targeting the right audience is easier with MailerLite’s segmentation and personalization tools.
You can organize your list based on customer interests or behavior and deliver messages tailored to each group.
This level of personalization makes emails feel more relevant, which improves open rates and builds trust.
Add AI-powered send-time optimization, and your messages arrive when subscribers are most likely to engage.
3. Creators
Content creators often struggle with platform limits, algorithms, and monetization.
MailerLite gives creators the tools to grow an audience they own, allowing them to communicate directly with fans and build stronger connections.
Landing pages, forms, and pop-ups help turn social media followers into email subscribers, giving creators a reliable channel for updates, product launches, and content releases.
The design tools are flexible enough for creators who want their brand to shine through every message.
With over 100 templates and a drag and drop editor, emails look exactly how you want them to.
Features like the rich-text editor and AI writing assistant help speed up the process without limiting your creative control.
You can stay authentic and on-brand with every message you send.
Automation plays a major role in helping creators maintain regular engagement.
Set up sequences that welcome new subscribers, send content updates, or notify fans when a new digital product is available.
You can use triggers like subscriber activity or time-based events to deliver the right message at the right moment.
This consistency builds trust and keeps your audience coming back.
MailerLite also helps creators increase income by integrating with platforms for digital product sales or memberships.
And with performance tracking built in, you can see exactly which emails drive sales, then refine your strategy to grow your revenue even further.
4. Agencies
MailerLite provides agencies with a setup that takes the pain out of managing multiple clients.
Instead of juggling different logins or wasting time switching accounts, everything is neatly organized under one roof.
With one account login, your agency can access and manage all your clients efficiently.
This centralized management system allows your team to focus on campaign performance rather than wasting hours on basic admin tasks.
Agencies benefit from being able to bring the whole team into the process. Multiple user accounts mean everyone can have their own login with specific permissions.
You can let copywriters draft messages, designers focus on layout, and clients review the work without giving full control to everyone.
This approach keeps the workflow smooth and the control exactly where it should be.
Training is often overlooked, but MailerLite offers a great solution for agencies looking to sharpen their skills.
With free online courses through MailerLite Academy, teams can stay ahead in email marketing best practices.
Certification doesn’t just build knowledge—it boosts credibility when pitching new clients.
You’ll be able to back up your proposals with official credentials that show your agency knows what it’s doing.
From list building to campaign creation and automation, MailerLite gives agencies all the tools they need in one platform.
You can create beautiful landing pages and embed forms and pop-ups to help clients grow their email lists.
Then, build responsive emails using drag and drop or custom HTML, all while keeping branding consistent.
Once the email is ready, you can automate it using smart workflows, schedule follow-ups, and monitor engagement.
It’s a setup that simplifies the entire email marketing operation while helping agencies deliver standout results.
5. Authors
Authors looking to build a loyal readership often need more than just a book and a blog.
MailerLite gives authors the ability to create stunning emails and landing pages without the steep learning curve.
Its drag and drop editor is incredibly easy to use, making it ideal for writers who would rather focus on storytelling than tech setups.
With professional templates and layout blocks, creating a polished campaign becomes a quick and creative process.
Promoting books takes more than posting on social media. MailerLite helps authors reach their readers directly through personalized email newsletters.
Using segmentation tools, you can tailor messages based on what readers like, what they’ve purchased, or what they’ve signed up for.
This means readers feel a stronger connection and are more likely to stay engaged over time.
You can send updates about upcoming releases, book tours, or exclusive excerpts to fans who genuinely care.
Selling digital products like eBooks becomes incredibly smooth with MailerLite. Authors can set up landing pages with integrated payment options using Stripe.
No need to rely on multiple platforms or third-party fees.
The whole buying process can happen on one branded page, making it easier for fans to purchase and authors to manage sales.
MailerLite doesn’t take a cut, so you keep full control over your earnings.
Beyond marketing and sales, MailerLite also offers features to better understand and connect with your readers.
With built-in survey blocks, authors can include quizzes or polls directly in their newsletters.
Feedback from subscribers can help guide your next project or improve how you market your work.
Add image galleries, countdown timers, event RSVPs, or coupon codes to your emails to build excitement and increase engagement.
These features bring a level of interactivity that turns casual readers into loyal followers.
Don’t forget to visit our list of recommended email marketing tools to find out which one is more suitable for your marketing business.
Final Thoughts On MailerLite
MailerLite brings powerful tools into the hands of those who need simplicity without sacrificing results.
The platform is built to support creativity, streamline workflows, and help you reach your goals faster.
No matter the size of your business or the depth of your marketing experience, MailerLite gives you the structure and freedom to get things done your way.
There’s no need to wait to see how well it fits your needs. MailerLite’s free plan includes all the essentials, so you can build campaigns, grow your list, and try automation at no cost.
You’ll also get a 30-day trial of advanced features to explore everything the platform has to offer.
If you’re looking for a tool that respects your time and helps you grow, MailerLite is worth a closer look.
Sign up and give the free plan a try today and you might just find it’s exactly what you’ve been searching for.
MailerLite FAQ
1. Is MailerLite free to use?
Yes, MailerLite offers a free plan with essential features and a 30-day trial of advanced tools.
2. Can I manage multiple clients under one account?
Yes, agencies can manage several clients using a single login without switching accounts.
3. Does MailerLite provide email templates?
Yes, MailerLite offers a variety of pre-designed templates and a drag-and-drop editor.
4. Can I use MailerLite to sell eBooks?
Yes, you can sell digital products through landing pages with built-in Stripe integration.
5. Does MailerLite take a commission on sales?
No, MailerLite does not take a commission on any sales you make.
6. Is there training available for MailerLite users?
Yes, MailerLite Academy offers free online courses and certifications.
7. Can I design landing pages with MailerLite?
Yes, you can create and customize landing pages to capture leads and promote offers.
8. Does MailerLite support automation?
Yes, you can create automated email workflows with multiple triggers and actions.
9. Can I segment my subscribers?
Yes, you can segment your audience based on interests, behavior, or custom fields.
10. Are surveys and quizzes included?
Yes, you can add surveys and quizzes directly into emails using the survey block.
11. Can I personalize my emails?
Yes, MailerLite allows you to personalize content using dynamic fields and segmentation.
12. Is MailerLite suitable for beginners?
Yes, it’s designed to be user-friendly and doesn’t require any coding skills.
13. Does MailerLite work with all websites?
Yes, MailerLite integrates easily with most websites through forms and pop-ups.
14. Can I add countdown timers or coupons?
Yes, you can add countdowns, coupons, and other interactive elements to your emails.
15. Is support available on the free plan?
Yes, MailerLite provides customer support even for users on the free plan.
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Abhigyan Mahanta
Hi! I’m Abhigyan, a remote web developer and an affiliate blogger. I create beginner-friendly guides to help new affiliates get started and grow in affiliate marketing. I also share information on remote companies and interview preparation tips.
