Free Email Marketing Tool
Email Open Rate Calculator
Enter your campaign numbers and instantly calculate open rate, CTR, CTOR, bounce rate, and more with industry benchmark comparisons to gauge your performance.
Total emails attempted
Unique opens tracked
Unique link clicks
Hard and soft bounces
Opt-outs from this campaign
Enter your campaign numbers above to calculate email marketing metrics instantly.Waiting
0Sent
0Delivered
0Opens
0Clicks
0Bounces
0Unsubs
Fill in your campaign numbers above to see calculated metrics and benchmark comparisons.
How to interpret your email marketing metrics
An open rate above 20% is generally healthy across most industries
CTOR is the best indicator of body copy quality since it isolates content from subject line
A bounce rate above 2% signals serious list hygiene problems that need immediate attention
Keep unsubscribe rate below 0.2% per campaign to maintain sender reputation
Segment your list and A/B test subject lines to push open rates beyond benchmarks
Delivered count excludes bounces so always use delivered as your denominator
Send time optimization can lift open rates by 3 to 5 percentage points on average
Regularly prune inactive subscribers to keep list health above 97%
Use the Copy Report button to paste your full metrics summary into a document or brief
Switch the industry selector to compare your campaign against the benchmark most relevant to you
