Free Marketing Tool
UTM Parameter Builder
Build clean, accurate UTM tracking URLs in seconds. Track every campaign, channel, and link click in Google Analytics without guesswork.
Enter your destination URL to get started.
Required
Required
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Optional
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0%Completeness
0/3Required params
0/2Optional params
-URL length
Generated UTM URL
Fill in the fields above to generate your tracked URL.
Parameter Checklist
| Parameter | Value | Description | Status | |
|---|---|---|---|---|
| ✗ | utm_source★ | - | Where your traffic comes from (e.g. google, newsletter) | Missing |
| ✗ | utm_medium★ | - | The marketing channel (e.g. cpc, email, social) | Missing |
| ✗ | utm_campaign★ | - | The campaign name or promotion (e.g. spring_sale) | Missing |
| · | utm_term | - | Paid keywords (optional, mainly for paid search) | Optional |
| · | utm_content | - | Differentiates ads or links (e.g. header_cta, sidebar_link) | Optional |
UTM parameter quick reference
utm_source - where traffic comes from
utm_medium - the marketing channel
utm_campaign - campaign identifier
utm_term - paid keyword (optional)
utm_content - ad or link variant (optional)
Tip: use lowercase and underscores for consistency
