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Passive vs Active Voice Quick Guide

Active: "The team completed the project." (Subject performs action)
Passive: "The project was completed by the team." (Action performed on subject)
Why active is better: Clearer, more direct, more engaging for readers.
When to use passive: When the action is more important than the doer, or the doer is unknown.
Ideal passive %: Keep passive voice below 20% for better readability and engagement.
Tip for affiliates: Active voice converts better. Use it in CTAs, product descriptions, and headlines.
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