Free Revenue Tool
RPM / CPM Calculator
Calculate your Revenue per Mille (RPM) and Cost per Mille (CPM), project monthly earnings, and find out exactly how many pageviews you need to hit your income goals.
Enter your revenue and pageviews to calculate RPM.
-Your RPM
-Your CPM
-Est. monthly revenue
-Est. daily revenue
Revenue Goal PlannerHow many pageviews do you need?
Enter a monthly revenue goal above (and an RPM if not already calculated) to see the pageviews required.
RPM Benchmarks by NicheTypical ranges for display ads
| Niche | RPM range | Midpoint RPM | Your RPM vs niche |
|---|---|---|---|
| Finance / Investing | $15 - $40 | $27.50 | |
| Legal | $12 - $35 | $23.50 | |
| Health / Medical | $10 - $25 | $17.50 | |
| Tech / Software (SaaS) | $8 - $20 | $14.00 | |
| Real Estate | $8 - $18 | $13.00 | |
| Insurance | $10 - $30 | $20.00 | |
| Travel | $4 - $12 | $8.00 | |
| Food / Recipes | $3 - $10 | $6.50 | |
| Lifestyle / General | $2 - $8 | $5.00 | |
| Entertainment / News | $1 - $5 | $3.00 |
RPM and CPM quick reference
RPM $10+ - Good monetisation for a blog
RPM $20+ - Excellent, high-value niche content
RPM $5-10 - Average, room to improve
RPM below $5 - Consider premium ad networks
CPM vs RPM - RPM counts pageviews, CPM counts impressions
Boost RPM - Target high-CPC keywords and premium networks
