15 Best Sports Affiliate Programs
Sports fans, fitness creators, and bloggers can earn big with the right sports affiliate programs.
The sports equipment and apparel market is booming, expected to hit $600 billion soon. This means great money-making potential for affiliates.
The sports niche offers steady sales, whether you're promoting workout clothes, sports gear, or fitness supplements.
I've gathered the top sports affiliate programs that actually pay well and convert.
Some programs work through networks like Awin and PartnerStack, while others have their own affiliate systems.
If you want to save a lot of hours searching for high-paying affiliate programs, check out our exclusive list of 2500+ affiliate programs. You’ll find all the information about the programs inside the list. This list is perfect for affiliate bloggers and influencers.
Disclosure: Some of the links I share might be affiliate links. If you click on one and make a purchase, I may earn a small commission as a thank you. But don’t worry, it won’t cost you anything extra. I only recommend stuff I genuinely believe in. Your support helps me keep creating awesome content. You can read my full affiliate disclosure in my disclaimer page.
1. Nike
Nike dominates the sportswear game with top-quality shoes, clothes, and gear for every sport you can think of.
Everyone knows and trusts Nike, making it a safe bet for affiliate sales.
You can promote everything from running shoes to gym clothes and special edition releases.
When you recommend Nike, people are already excited to click and buy.
They run their affiliate program through CJ.
- Commission: 15% per sale
- Cookie Length: 7 days
- Contact: Chat/Email
- Apply link: Click here
2. Fanatics
Fanatics sells officially licensed gear for all major sports leagues and teams.
Make money by selling jerseys, hats, and collectibles to die-hard sports fans.
Sales go through the roof during football season, playoffs, and big games.
Sports bloggers and fan sites can make serious cash with this program.
They handle their affiliate program through Impact.
- Commission: 8% per sale
- Cookie Length: 7 days
- Contact: FanaticsSocial@fanatics.com
- Apply link: Click here
3. Decathlon
Decathlon is one of the world’s top sports retailers, selling affordable athletic apparel, equipment, and outdoor gear for over 70 sports.
They offer excellent product quality at budget-friendly prices, making conversions easy for new athletes and beginners.
Affiliates can promote categories like hiking gear, cycling equipment, swimming accessories, and gym apparel.
With a global presence, Decathlon appeals to a wide international audience.
- Commission: 8% per sale
- Cookie Length: 7 days
- Contact: support.america@decathlon.com
- Apply link: Click here
4. Under Armour
Under Armour is a global performance apparel and footwear brand known for technical fabrics and athletic wear designed for intense training.
The brand targets athletes of all levels and frequently releases sport-specific lines for running, training, and team sports.
Affiliates can promote performance tees, compression gear, shoes, and accessories across a broad demographic.
Under Armour's marketing strength and frequent seasonal drops make it easy to convert readers who want performance-focused gear.
Their affiliate program is managed by Awin.
- Commission: 5% per sale
- Cookie Length: 30 days
- Contact: affiliates@underarmour.com
- Apply link: Click here
5. Reebok
Reebok offers athletic shoes, fitness apparel, and training accessories, often partnering with fitness trends like CrossFit and HIIT.
Their collaborations and limited-edition launches generate buzz and are great hooks for affiliate content.
You can promote their training shoes, workout clothes, and fitness accessories.
Pair Reebok promotions with workout guides, gear lists, and trainer reviews for higher conversions.
- Commission: 7% per sale
- Cookie Length: 30 days
- Contact: affiliates@reebok.com
- Apply link: Click here
6. Dick’s Sporting Goods
Dick’s Sporting Goods is a leading US retailer for sporting equipment, apparel, footwear, and team supplies across dozens of sports.
The store carries major brands and exclusive equipment, making it a one-stop shop for athletes and coaches.
Posts about specific gear like "best running shoes" work great with Dick's links.
Affiliates benefit from big seasonal sales (back-to-school, holiday, Black Friday) that drive spikes in revenue.
- Commission: 4–6% per sale
- Cookie Length: 3 days
- Contact: 1-877-846-9997
- Apply link: Click here
7. VividSeats
VividSeats connects fans looking to buy tickets with professional sellers and individuals who have tickets to sell.
The affiliates of Vivid Seats can connect their users with more than 16 million tickets to 70,000 live events in the U.S., Canada, and worldwide, from major sports to popular concerts and theater productions.
As an affiliate, you’ll receive a highly responsive customer service team that will handle all customer issues on your behalf.
You’ll also receive high-quality banner ads and ticket links that can deep-link to any event on their marketplace.
- Commission: 10% per sale
- Cookie Length: 30 days
- Contact: 1-925-206-3066
- Apply link: Click here
8. Ticket Liquidator
Ticket Liquidator reports orders averaging $350 with some orders valued at over $1,000. They provide text links for most top events and performers.
However, affiliates can also create their own text links to any event using a deep linking tool available in the affiliate network.
Ticket Liquidator also offers a large variety of banners for the most popular events and performers in a number of sizes.
Their affiliate program can be joined by signing up on AvantLink, Rakuten Marketing, or Impact.
- Commission: 6% per sale
- Cookie Length: 30 days
- Contact: affiliates@ticketliquidator.com
- Apply link: Click here
9. GoPro
GoPro makes action cameras and accessories used by athletes, adventurers, and content creators who record sports and outdoor footage.
Their products are highly visual, making them perfect to promote via video content, tutorials, and adventure guides.
Affiliates often pair GoPro promotions with content on action sports, travel vlogs, and gear comparisons.
The GoPro brand resonates strongly with audiences that prioritize rugged, high-quality capture hardware.
- Commission: 3% per sale
- Cookie Length: 30 days
- Contact: privacy@gopro.com
- Apply link: Click here
10. Cabela's
Cabela’s, a subsidiary of Bass Pro Shops, is a massive brand in the outdoor space.
From fishing equipment to camping tools, as well as boating accessories, they have got it all.
Cabela’s affiliate program is managed through Impact Network.
As their affiliate, you’ll have access to a dedicated affiliate management team, regular newsletters, and creative assets.
- Commission: 5% per sale
- Cookie Length: 14 days
- Contact: cabelas@allinclusivemarketing.com
- Apply link: Click here
11. OnlineSports
Since 1995, Online Sports has grown to include over 100,000 items including traditional Sports Equipment, Jerseys, Sports Jewelry and Watches, Memorabilia, Fan Gear, Collectibles, Gifts, and more.
Not just that, you can refer to your customers to their products in sports medicine and sports nutrition, equipment for track and field, exercise and fitness, camping and hunting, football, baseball, and basketball.
Online Sports claims an average order size of $125.
You can join their affiliate program totally free by signing up on CJ Affiliate or Awin.
- Commission: 10%-14% per sale
- Cookie Length: 60 days
- Contact: affilitateSAS@onlinesports.com
- Apply link: Click here
12. Rogue Fitness
Rogue Fitness specializes in commercial-grade strength and conditioning equipment used by CrossFit boxes, home gyms, and training facilities.
Their product line includes barbells, plates, rigs, sleds, and conditioning equipment with strong brand authority among serious athletes.
Affiliates promoting home gym builds and strength programs often see high AOVs with Rogue referrals.
Target long-form content like “build a home gym” or “best barbells” to capture buyers in research mode.
- Commission: 4% per sale
- Cookie Length: 30 days
- Contact: team@roguefitness.com
- Apply link: Click here
13. Rei Co-Op
REI is one of the internet’s largest outdoor stores that offer a broad selection of trusted gears.
They also provide in-depth information and expert advice about products and outdoor recreation.
They have a membership base of more than 5 million people and they offer free shipping to local stores as well to convert your visitors into REI customers.
Currently, they are using AvantLink to manage their affiliate program.
- Commission: 5% per sale
- Cookie Length: 30 days
- Contact: +1 800-426-4840
- Apply link: Click here
14. JumpSport
JumpSport excels in trampoline safety and creates safe, fun, and educational toys and fitness products to be enjoyed by all ages, from kids to adults.
Their trampoline products have won several awards, been featured on Good Morning America, 20/20, ESPN, and other broadcasts, and have appeared in numerous publications, including The Wall Street Journal and USA Today.
Their affiliate program is managed by Awin.
- Commission: 8% per sale
- Cookie Length: 30 days
- Contact: partners@jumpsport.com
- Apply link: Click here
15. Rain Or Shine Golf
Rain Or Shine Golf supplies golf gear including clubs, bags, and accessories.
Their affiliate program requires you to have a quality website/blog design in this niche.
If you have a large social media following, the chances are high that you would pass their screening process.
However, they don’t work with coupon sites or with affiliates who use paid ads of any kind targeting Rain or Shine Golf name or any brands that they work with.
- Commission: 5% per sale
- Cookie Length: 30 days
- Contact: info@rainorshinegolf.com
- Apply link: Click here
Final Thoughts On Sports Affiliate Programs
There is a huge potential for you to make a lot of money even if you join a handful of these sports affiliate programs.
Sports fans have higher buying intent when it comes to collectibles and this niche has shown consistent growth over the years.
If you are still struggling to make money as a sports blogger, I hope that this post helps you to find a suitable program to join and really make your sports niche website much more profitable.
